Yuwei Zhang, CEO of Easy Group, was awarded the Sohu Education Industry Innovative Figure Award 2019
On December 10th, at Sohu's "Education, Seeing a Greater World" ceremony, Jacky Zhang, founder of Canadian International Education Pioneer Easy Group, won Sohu's Annual Education Industry Innovative Figure award; a week ago on December 3, Yuwei Zhang just won the 2019 International Education Industry Contributor of the Year award at the Sina "Educational Power" ceremony.
This is after Yuwei Zhang was selected in the Forbes China 30 Under 30 list in 2018 and in the "Hurun China Under 30s To Watch 2019" list, and once again won the honor in the international education field. In addition, his company, Easy Group, has also won Tencent's 2019 International Education Brand of Influence.
A young man under the age of 30 started in a foreign country with a simple intention to help young alumni, no initial capital investment, no management and operation experience. Yuwei Zhang, who started a business from his senior year, spent only six years expanding tutoring to 100 million RMB business. What kind of ability does this post-90s entrepreneur have?
From Initial Intention to Corporate Culture
In 2014, Yuwei Zhang graduated as a gold medalist achiever from Rotman Commerce, University of Toronto with a double major in finance and management. Should he go to Wall Street, a career that everyone admires? Or dive into the unknown start-up ? In the end, he chose to start Easy Education. The biggest reason is because of the senior year experience of tutoring younger Chinese alumni. Trust and connection between them made it difficult for him to give up. From tutoring dozens of students by himself, to forming an elite team of tutors, expanding the Canadian campus network, strengthening management functions such as teaching research and development, and technical empowerment, etc., Easy Education has been developing at a speed of 2 to 4 times per year. By 2019, the turnover exceeds 100 million yuan. The care and responsibility of the students are always Yuwei Zhang's most insistent corporate values. At each key stage of development, there will always be unavoidable choices: Is it to reduce costs, simplify management, and chase short-term but realistic profits? Or is it recruiting high cost elites, increasing teaching research and development, upgrading management? Is it focusing on education? Or to use existing customers to diversify the business as much as possible? At every crossroad, Easy Group chooses from its original intention; it walks solid footsteps; it built a strong EZer team, and it creates Easy's leadership in international education today. In the beginning of 2019, Zhang Yuwei officially launched the corporate culture project to clarify the vision, mission and values.
Pioneer in Building a Comprehensive Ecosystem in International Education and Career Development
Our mission is to help students succeed in academia, career, and enrich their lives with relevant services; to build a great firm that attracts, develops, excites, and retains exceptional people.
User experience is our measure of success;
Professionalism is our faith;
Striking balance between adherence of guidelines and result-oriented pragmatism;
Embracing and engaging innovation;
Developing an elite team with a heart;
Speak well, listen well;
A sense of duty.
From university tutoring to the value chain composition
Based on the foundation of Easy Education, Easy Group extends to Easy Career to help students realize their career dreams. In October 2018, Easy Group established Zixun Education in Hefei, China. In June 2019, Zixun Education and Panopath, a social-media serving Chinese international students in America, co-founded Easypath Education in Shanghai, providing Chinese students with a systematic solution focused on North American university applications, marking the Group's second education and training base in China. From overseas to domestic, it has become a one-stop education service institution with industrial chains across Canada, China, and the United States. At the capital level, Easy Group completed the pre-A round of ten-million-level RMB financing in early 2018, and acquired a nearly 10-million USD A round financing from Matrix Partners in January 2020.
With a full-cycle business model, broad networks in Canada, China, and the United States, comprehensive teaching and research capabilities, and global elite mentor resources, Easy Group has undoubtedly become the most influential and fastest-growing international tutoring leader, and the strong market performance is proof: Easy Group achieved a 400% annual increase in turnover from 2014 to 2016, achieved 100 million yuan revenue in 2019, the company has a valuation of hundreds of millions yuan. The number of students served has exceeded 100,000, the number of participants in online courses exceeded 170,000, and the total number of followers of WeChat public account exceeded 300,000. At present, Easy Group has opened nearly 300 North American college courses in economics, finance, accounting, mathematics, statistics, computer science, life sciences, and engineering. Most of the tutor teams come from Harvard, Yale, Cornell, Cambridge, Stanford. , MIT, University of Toronto, University of Waterloo, and other world-renowned universities providing professional and comprehensive assistance for overseas university applications, study consultation, and career development.
Online Technology empowering
In the belief of Easy Group, the core of education is that teachers effectively transfer knowledge to students through different media. After receiving the knowledge, students can strengthen learning, deepen their understanding in various ways, and finally master the entire knowledge system. Traditional education relies on a large amount of education manpower and transfers knowledge face to face. Standardized paper resources such as handouts and exercise-books provide opportunities for students to practice and test.
With the advancement of science and technology, teaching and learning have undergone tremendous changes. Easy Group embraces this era of evolution with forward-looking vision and innovative spirit, and actively empowers education through technology. With the ability of Internet technology, Easy Group effectively reduces the teachers’ pressure, optimizes the students' class experience, and provides each student with customized teaching goals, content and feedback. The courseware, notes, exercises, and course playback on the teaching management platform can all be accessed at any time through mobile devices. Through the online integrated platform of teaching, training and testing, plus the online question answering service, it ensures that students can access teaching resources and get help anytime, anywhere.
Meanwhile, Easy Group also empowers course quality management through technical means. Its quality control system continuously monitors the instructors’ teaching quality, provides timely feedback, and issues course evaluation reports. According to the feedback report, product quality is improved continuously and the best quality educational resources are delivered to each student.
In 2019, Yuwei Zhang and his co-founder Haozhe Li was selected in the Forbes China 30Under30 and Hurun China Under 30s to Watch List; Easy Group was awarded Tencent's Annual International Education Brand of the Year. Yuwei Zhang and Easy Group in 2019 are full of achievements. Yuwei Zhang said, "With the continuous upgrading of its global development strategy and the in-depth application of Internet technology, Easy Group will continue to improve the full-cycle service system for overseas learning and professional development, and provide international tutoring for more students. While helping international students succeed in studying abroad and career development, we would also make contributions to international education resource sharing and international cultural exchange. "